Tag: Oprah

The Power of Oprah

Weight Watcher's stock soared today. Why? Oprah Winfrey, now a 10% shareholder in the company, released an ad featuring Oprah and Oprah sent out a tweet with the ad. That's apparently all it took.

I have always liked Weight Watchers. It was founded in the early 1960's by Jean Nidetch, then a Brooklyn housewife and compulsive eater. Her partners were her overweight husband and another couple. Within 5 years, there were 5 million members and franchises everywhere. The message was that over-eating is an emotional problem.

Jean died last April at age 91. I spent a week at a health spa with her in the early 80's, which was a few years after she and her partners sold the company to R.J. Heinz (for $71.2 million) and probably around the time she retired from her public relations role.

She was very smart and funny and fun to be around.

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