Tag: 2008 General Election

Clinton Hangs On, Obama Drops in Polls, With Negative Media Attention

Aka Obama's Sour Apples to Apples, Part Four

Between late February and mid-April, voters in nine states that should/could be "Democratic" in the 2008 Presidential Election were exposed to a considerable amount of negative informative concerning both Hillary Clinton and Barack Obama. The negative information had little impact on how Hillary Clinton was regarded when compared to John McCain.  But it has had a major impact on their perception of Barack Obama, and on the perception of the relative merits of Obama and McCain.

Overall, the worst that can be said about Clinton is the negative press attention has resulted in more previously undecided voters in certain demographic categories expressing a preference for McCain rather than for Clinton.   But Obama is not merely losing "undecided" voters in most demographic categories because of negative media coverage, a significant percentage of voters who had supported Obama over McCain have switched their preferences.

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