A New Winning Team at MSNBC
Suddenly, everyone wants Olbermann. Last week, he and political veteran Chris Matthews teamed up to anchor MSNBC's midterm election coverage.
The result? Abrams called it "a major turning point for this network.'' Ratings were up across the board and the coveted 25-to-54 age demographic increased 111 percent from the 2002 midterm election.What's next? Expect to see Olbermann in even more mainstream settings. The one thing he is resisting, however, is pressure to produce more "Special Comments.'' He has to feel them, he says. "Otherwise I will turn into a cartoon of myself.''
On Election night, I watched MSNBC exclusively because I really enjoyed the team of Matthews and Olberman together. I thought they brought out the best in each other.
Matthews benefitted from being away from the DC Gasbags and being able to air his own original thoughts without concern for the silly points of reference of his DC cocktail party cohorts. Olberman toned down his sometime over the top rhetoric.
Of course, Olberman is the new MSNBC star, but a Chris Matthews, unbound from his smallminded DC cohorts is an interesting watch. I hope to see that team again in the future.
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