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Yahoo Enters ShowBiz

The Internet and show business are about to forge a new connection. Ultimately, it will mean original programming coming to your computer.

The Sunnyvale, Calif.-based company signed a huge lease last month to take over most of the former headquarters of Metro-Goldwyn-Mayer Inc. in Santa Monica, which will soon be known as Yahoo Center. Lloyd Braun, a veteran TV executive, will run the new division, Yahoo Media Group, that will be based there. He plans to move some employees from Silicon Valley and aims to poach Hollywood talent to build a media powerhouse.

These days, Internet companies have the cash to back up their visions. Advertisers from Hollywood to Madison Avenue are expected to spend more than $11 billion on online marketing this year, with an increasingly large portion coming from video-based ads that resemble TV spots.

Yahoo, which turned an $840-million profit last year thanks to the Internet ad resurgence, can now afford to experiment with new kinds of programming.

So if you're sitting on that great script for a defense version of Law & Order, or a comedy about life in a minimum security club fed, send it to Yahoo. It may not make NBC, but it could end up on the Internet.

Update: Internet radio also is making a comeback, with companies searching for original material.

Clear Channel, which dropped its Internet-only division in 2001, recently said it would be getting back into the business of producing original radio content for the Web.

Anyone care to write a script for a present-day Dick Tracy?

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    Re: Yahoo Enters ShowBiz (none / 0) (#1)
    by desertswine on Tue Feb 08, 2005 at 07:56:19 AM EST
    I can't wait for "Entertainment Tonight" 24 hours a day.

    Re: Yahoo Enters ShowBiz (none / 0) (#2)
    by Talkleft Visitor on Tue Feb 08, 2005 at 08:20:45 AM EST
    Sniff, sniff, I smell dotcom disaster. -C "four startups and a big pile of worthless options"

    Re: Yahoo Enters ShowBiz (none / 0) (#3)
    by Talkleft Visitor on Wed Feb 09, 2005 at 10:47:08 AM EST
    Serenity Now! ... Insanity Later!