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ICE is Rebranding Its Image, Less Focus on Civil Immigration Enforcement

ICE has an image problem. The Washington Post reports the agency is making changes and hopes to fix it.

U.S. Immigration and Customs Enforcement will realign its duties to promote criminal investigations over immigrant deportation, officials have announced.

By streamlining and renaming several offices, officials hope to highlight the agency's counterterrorism, money laundering and other complex criminal investigations and in the process "re-brand" ICE, turning the public -- and political -- spotlight away from its immigration work.

Here's the memo that went out to ICE employees last week.

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    This rebrand... (none / 0) (#1)
    by kdog on Thu Jun 17, 2010 at 02:53:40 PM EST
    sounds like p.r. fluff to me.  Isn't this their core mission, to slap chains on immigrants and steal other people's dope, followed by chain slapping?

    But if it keeps some poor undocumented slobs door from being battered down in the middle of the night by ICE agents, thats cool...hopefully its more than just a p.r. stunt only.

    ICE core mission (none / 0) (#4)
    by nyjets on Thu Jun 17, 2010 at 05:47:13 PM EST
    The ICE core mission are to find 'undocumented' immigrants and deport them from this country.

    Parent
    In the meantime the Feds (none / 0) (#2)
    by jimakaPPJ on Thu Jun 17, 2010 at 03:47:29 PM EST
    not to mention the Demos and some Repubs can't connect the dots between the Feds not doing their job re illegal immigration and the AZ catch and send back law favored by a 58% of the general public.

    A proponent of AZ could not invent a better position for ICE to be huckstering.

    Feds don't need marketing (none / 0) (#3)
    by diogenes on Thu Jun 17, 2010 at 03:57:49 PM EST
    The customer of ICE is the executive branch.  If the government supports immigration enforcement, then that is what matters.  If the executive branch does not want the ICE to act to enforce immigration law, then perhaps there needs to be a vote on changing the law so that the voters can respond to the positions of the Congress and president on the subject.

    How is it that ICE became the agency (none / 0) (#5)
    by Peter G on Fri Jun 18, 2010 at 09:14:38 AM EST
    that examines seized computers for child p*rn?  At least that's what I'm seeing in the records of my appeal cases.  These are cases that never had anything to do with immigration issues.