Campaigns to Target Specific Groups in Swing States
U.S. News and World Reports has a new series of articles on the primary target groups of voters for both the Obama and McCain campaigns in the swing states in November.
McCain is confident he'll grab the Western states with Republican tendencies, and instead plans to lay out serious campaign cash in places with big electoral troves like Ohio, Florida, and Michigan. Obama, parsing the electorate map, has sensed opportunity out west, and has a rich supply of private donations to go after those voters. And, with the Mountain West in transition, the long Democratic primary season helped the party register new and more enthusiastic voters.
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Obama's problem is that the white working-class and rural voters who could make the difference are either openly opposed to him or deeply distrustful. Democrats think the county's economic ills should make most working-class and rural people receptive to Obama's call for change, but he hasn’t gotten much traction so far.
Students turned out in big numbers for Obama in the primaries, and have also flocked in mass numbers to his rallies. Faculty members, however, are a different story, since they long have been consistent in their political leanings and vote in droves. If the Presidential race remains close this fall, voting by so-called “academics” could be critical to the outcome of the election.
HISPANICS, EVANGELICALS, AFRICAN-AMERICANS, WOMEN, YOUTH
Obama seems to be running ahead of McCain with most of these groups. Even though McCain has greater support amongst evangelicals, they support him much less than they did Bush in 2004.
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