Will Bloomberg Spend A Billion Dollars To Make Broder Happy?
So Michael Bloomberg is contemplating an independent unaffiliated run for the Presidency. The question is why. He has no chance, absolutely none, of even carrying one state, much less winning. So what is Bloomberg up to? Is he starved for attention? Has he lost his mind? Is there some big issue that draws him in?
Let's first state the obvious - Michael Bloomberg has the political charisma of a potato. Even worse for us, he has no entertainment value. Saturday Night Live can't do a funny parody of him. He is fairly nondescript. Indeed, I wager that not 10% of the country knows who he is. This is not the bombastic Rudy we're talking about.
So the question must be, after all the guy made 5 billion dollars or some such obscene amount, what's in it for him?
I see nothing in it for him personally. I suppose this is an ego trip. How much will he spend on an ego trip? Maybe not all that much if you think about it. David Broder is esctatic and will by writing a weekly column on Bloomberg now. The folks on Hardball, including the usually estimable Chuck Todd, made utter fools of themselves discussing Bloomberg last night. Larry King will no doubt put him on as a weekly guest as he did for Perot in 1992 (worth remembering that King's show now is hardly what it was in 1992, pre-Fox).
So the ego stroking Bloomberg seems to be fishing for will largely be a cost-free exercise. Indeed, he has already sold the Media on the idea that he won't decide whether to run until after the nominees of the two parties are chosen, which means March 2008 at the earliest. So Bloomberg gets to be stroked for free for about a year.
And then he breaks Broder's heart. It will be funny to read Broder explain why there is no 3rd Party candidate after telling us how ripe the country is for it. And hopefully, after thst, Unity 08 can die its deserving death. The unseriousness of the folks who treat this seriously is manifest. I am curious if anyone in the Media will have the guts to say this Emperor has no clothes (the Emperor being the idea of a viable 3rd Party candidate.)
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