Why Nothing Will Happen to Don Imus
Continuing with my media theme today, Bob Raissman of the New York Daily News puts his finger on why Don Imus will go unpunished for his racist comments (video here) about the Rutgers women's basketball team: Dollars. As in money the show makes through advertising.
Which leads to the next question: Who are his show's advertisers?
I don't know, since I don't listen and haven't found a list online. But, what I did find on his MSNBC show site is that he markets his own goods. Those should be easy to boycott. Like Imus Ranch Foods. He has a foundation to help kids with cancer spend time on his ranch, and the money ostensibly goes there, but you don't need Imus to help kids with cancer. St. Jude's is a great alternative.
And what about getting guests not to go on the show? Tim Russert is scheduled for Monday morning. Why doesn't he cancel?
Rev. Al Sharpton is going to file a complaint with the FCC and launch a picket effort Monday. It's not Imus' first offense.
Imus has a history of racially-charged remarks - he called PBS journalist Gwen Ifill a "cleaning lady" and The New York Times' William Rhoden "a quota hire."
"That's some rough girls from Rutgers. Man, they got tattoos," he said.
Bernard McGuirk, his producer: "Some hardcore hos."
Imus: That's some nappy-headed hos there. I'm gonna tell you that now, man, that's some - woo. And the girls from Tennessee, they all look cute, you know, so, like - kinda like - I don't know.
McGuirk: A Spike Lee thing.
McGuirk: The Jigaboos vs. the Wannabes - that movie that he had.
Imus: Yeah, it was a tough -
Charles McCord, a co-host: Do The Right Thing.
McGuirk: Yeah, yeah, yeah.
"Jigaboos?" How can this show be allowed to remain on the air?
If you see a list of show advertisers, please share it.
He shouldn't remain in the Radio Hall of Fame, either.
If you'd like to send an e-mail to his show, here you go.
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