Why Nothing Will Happen to Don Imus
Continuing with my media theme today, Bob Raissman of the New York Daily News puts his finger on why Don Imus will go unpunished for his racist comments (video here) about the Rutgers women's basketball team: Dollars. As in money the show makes through advertising.
Which leads to the next question: Who are his show's advertisers?
I don't know, since I don't listen and haven't found a list online. But, what I did find on his MSNBC show site is that he markets his own goods. Those should be easy to boycott. Like Imus Ranch Foods. He has a foundation to help kids with cancer spend time on his ranch, and the money ostensibly goes there, but you don't need Imus to help kids with cancer. St. Jude's is a great alternative.
And what about getting guests not to go on the show? Tim Russert is scheduled for Monday morning. Why doesn't he cancel?
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