Britain to Criminalize Fake Blog Entries
How do you know when you visit a business' web site that glowing blog comments aren't written by the business and passed off as coming from a consumer? You don't. Britain is set to do something about it.
Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year.
Businesses which write fake blog entries or create whole wesbites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”. From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court.
Naming and shaming will also be used.
| < How To Blunder Into Authorizing War With Iran | Late Night: The Needle and The Damage Done > |