In this excerpt, Gilliard is mostly right, but incomplete:

What the Dems didn't do, while the GOP did, was target and reach their voters over and over, in a trusted setting. For argument's sake we'll call it a church. David Kuo explains in great detail how the White House could and would use government money to buy church votes. The media went on and on about values voters and scared the Dems away from their base. Don't pay too much attention to the blacks or the gays or the urban voters. It was Soccer, then Security moms and NASCAR dads. The Dems were being told repeatedly to compete for voters who had many reason not to vote Democratic......ever.

This is right but misses what I think is the underlying story of Dem failure - the inability or refusal to campaign negatively against Republican extremism. Yes, Dems were told to compete for "values voters" and that was idiotic advice but it is also idiotic not to use the opportunity to negatively brand the Republicans as extremist as a result of their courting of the extremist Dobsonite vote. I have written on this in the past.

Despite this, Gilliard posits:

The evangelicals were doers. They had their bible meetings, and their church socials and sunday dinners. These people were willing to actually do things. Getting someone who believes in evangelism to evangelize isn't all that hard. While the Chris Shays and Olympia Snowes of the GOP bemoaned their fate, the GOP was going hard and fast to mobilize new voters, voters with a mission.

So what did the Dems do? Nothing. They mocked the fundies, but they never figured out how to reach the ones who would listen and they existed.

When did the Dems mock fundies Steve? If only. They said me too. Steve is way offbase here.

Finally, Steve writes:

Dems are now just realizing that their pool is single women, they're just dealing with their issues in a concerted way.

Is that the entire pool? Gawd, I hope not and it is not. What Democrats need to do is reveal the Republican Party for what it is. And this is what Steve is missing in his analysis, what he is not seeing in what Rove has done. Paranoia and triblaism SHOULD cut both ways, and in this instance, SHOULD cut strongly in the Dems' favor. Stve is right to note the Dem failure in organization and focus. But the big picture was and is also missing - the need to negatively brand the Republicans.

Steve ignores this, as Democrats have, to their detriment.