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Internet Advertising to Surpass Newspaper Ads

By Jeralyn, Section Blog Related
Posted on Mon May 29, 2006 at 09:07:24 PM EST
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From Financial Times:

The internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.

By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.

No wonder --the prices are much more reasonable. Check out Advertising Liberally and The Law Blog Ad Network.

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    Internet Advertising to Surpass Newspaper Ads | 7 comments (7 topical)
    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#1)
    by jimakaPPJ on Tue May 30, 2006 at 06:05:20 AM EST
    Anybody seen any Business Plans re starting up a blog? I would especially be interested in information re start up of a newspaper type blog rather than straight political.. Costs? Advertising by the blog for viewers.. And more importantly, anyway to determine a broad location of viewers? i.e. Let's say you are trying to appeal to say, upstate NY. To advertisers, a million hits from Atlanta is of interest ONLY if thet are in the mail order business?

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#2)
    by aw on Tue May 30, 2006 at 08:41:40 AM EST
    1. Anyone can start a blog. It's free. 2. Are you asking others to do your research for you? 3. hahahahahaha

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#3)
    by jimakaPPJ on Tue May 30, 2006 at 02:30:17 PM EST
    aw - Do you always just insult and never read? As noted, I have been considering an 100% on line newspaper, based on the bi-weekly regional model. i.e. Politics only on the editorial page, with lots of local coverage of church socials, high school sports, family reunions, etc. You know, what the the 99.999% of the rest of the world deems important. Now, if you have any actual information to impart, I thank you. But since you do not, guess what word replaces "thank?"

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#4)
    by Talkleft Visitor on Tue May 30, 2006 at 03:35:19 PM EST
    PPJ: 1. No, I haven't, but a Google search for the phrase 'business plan for a blog' yielded 11 results. 2. You need to figure out the value of a hit on your blog to an advertiser, a very tricky proposition at best. 3. It is my understanding that the ISP logs which record hits to a blog can be localized geographically.

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#5)
    by aw on Tue May 30, 2006 at 08:33:43 PM EST
    Anybody seen any Business Plans re starting up a blog?
    aw - Do you always just insult and never read? As noted, I have been considering an 100% on line newspaper
    "Oh yes mustard! That'll do... Mustard? Don't let's be silly. Now lemon, that's different..." - Mad Hatter

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#6)
    by Talkleft Visitor on Tue Jun 06, 2006 at 12:53:28 PM EST
    Wanna know more about online Advertising? Come visit us at Advertising Online Site http://www.advertisingonlinesite.com/ You'll get all you need here!

    Re: Internet Advertising to Surpass Newspaper Ads (none / 0) (#7)
    by Talkleft Visitor on Fri Aug 18, 2006 at 09:30:51 AM EST
    check out http://www.aspenpost.net the guy who did it is a journalist and it looks like the same model .good luck

    Internet Advertising to Surpass Newspaper Ads | 7 comments (7 topical)