Rolling Stones Hit LR, for Only Second Time; Baby Boomers Shelling Out
by Last Night in Little Rock
On Thanksgiving, Talkleft saw the Rolling Stones in Denver. For those of you in big cities, no big deal. For those of us in the hinterlands, the Rolling Stones hitting town is a big deal. This is their second time in Little Rock. In 1995, they sold out 50,000 seats in eight hours. Ticket prices: $55 & 30. It was the best show I'd ever seen. The only other time I saw the Stones? 1967 in Syracuse NY. Tickets were $8. They were the counterpoint to the Beatles back then.
In August, tickets went on sale for March 9th's show. Ticket prices: $300, $150, $90. So I paid for these tickets six months ago.
This is near the end of the tour, and we are an add on, just like the shows in Australia and Indonesia in three weeks.
We Baby Boomers are a target, and a big one indeed.
The first Baby Boomers turn 60 this year. (For me, it is not for 1 year, 10 months and 19 days, but who's counting?) Ticket prices are always a function of what the market will bear, and look at the market. People with a larger income and willing to spend it. You can tell we are a target. Go to the Rolling Stones website and look at the swag they sell. One hot item this year? Wine. What happened to the good old days when it was just cheap t-shirts? $, of course. The target audience is older, and so goes their stuff.
Broadway plays are over $100. Super Bowl tickets are $700. What's the big deal? It costs a fortune to put this show on, what with traveling all over the world in private jets and five or six touring sets in 15 tractor trailers. Mick didn't go to the London School of Economics for nothing.
So, come tonight, I will have seen the Rolling Stones three times in 39 years. Tonight, I take my sons and their wives. And I don't regret spending $1,900 on six tickets. (My wife teaches college and complains that she got up at 5 this morning to prepare for three classes and may have to take a nap before the show. Is our age showing?)
And this refrain still holds true: "You can't always get what you want. But if you try sometimes, you just might find, you get what you need." Solace for the things in life that got away.
No time to philosophize. Time to get to work and to maintain the lifestyle to which I have become accustomed. As a Baby Boomer, I realize that Social Security is only there to help me take care of my father. It will be exhausted by the time I get to draw, which will be extended and out of reach until it is too late for me.
As a friend said just before he died, "Enjoy your life. It doesn't last long enough."
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