Martha Stewart: Ready for Her Comeback
Posted on Sat Feb 26, 2005 at 05:44:06 AM EST
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Martha Stewart gets out of prison next weekend. She's ready for her comeback:
When Stewart, 63, leaves Alderson Prison Camp next weekend, she will become the star of two new TV shows on NBC produced by Mark Burnett, of "Survivor" and "Apprentice" fame. In one, she revives her daily homemaking show with guests and a live audience, and in the other she will test and ultimately select a new employee a la Donald Trump on "The Apprentice."
This week her company's stock reached its highest price in five years. It's a remarkable turnaround, according to crisis management specialists. And, one that was orchestrated a cross-section of experts, including Martha herself.
In a matter of months, Stewart's image has morphed from that of a petty, condescending perfectionist whose wealth and prestige had so isolated her that she had no real empathy for, as one juror put it, "the little people," to a gutsy broad who took her lumps like any other citizen. "See what one can do with nothing?" she told Living magazine Editor Margaret Roach in a letter from prison.
Though luck and timing played a role, Stewart's comeback is based on a calculated strategy involving crisis management teams, attorneys, friends, family and the one person who understood Stewart's image better than anyone: Martha Stewart.
Is it too early to say, "Welcome Back, Martha?"
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