The movie was seen by Robert Shaye, who recognized its appeal as a hilarious, if unintentional, parody. He re-released it through his then-fledgling company, New Line Cinema, staging midnight showings until the film became a high-camp hit, especially popular on college campuses. (Based on early successes such as "Reefer Madness," New Line grew into a force in the entertainment industry, responsible for "Nightmare on Elm Street" and other hits.)

Today the movie that critic Leonard Maltin calls "the granddaddy of all 'Worst' movies" still commands a loyal audience on the cult circuit. Amazon.com ranks it No. 35 on its list of 100 bestselling cult-movie videos, and it has been viewed free more than 19,000 times in recent years on the Internet at www.archive.org/movies.

You can view the movie online for free here. There's more in the article Ms. White, who began as a contract startlet to RKO and later became crippled by a disease she contracted as a USO performer during WWII in the Aleutian Islands. She recovered enough to become an agent for some major stars in subsequent years, including James Coburn and Robert Blake. Here's more about the movie:

In 1935, the musical and comedy actress, to her horror, was asked to star in a movie about teenagers lured into marijuana addiction. Miss White was to play one of the adults who pushed the "demon weed" on unsuspecting youths. As a starlet still on contract to RKO, Miss White had little choice but to accept the role of Mae, a tough blonde who lures high school students to her apartment for back-parlor sex and marijuana orgies.

The characters come to dismal ends. One of the addicted teens shoots his girlfriend when she comes to rescue him, while another victim of the "evil weed" runs over a hapless pedestrian, with fatal results. Despite her unwholesome role in what became one of the most notorious exploitation movies of the 1930s, Miss White continued to earn featured parts in traveling revues in the United States and abroad.