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Sarah Palin Flick Opens to Empty House

A reporter from The Atlantic visiting his parents in Orange County, CA, home to one of 10 theaters across the country playing a new documentary about Sarah Palin, decided to go check it out and maybe interview some of those in attendance. Only no one showed up.

He watched it alone (except when two tourists walked in, not knowing the movie was about Palin, and they left after 20 minutes.):

"We looked online for the latest movie playing," Jessie added. "But all the Harry Potters were sold out, and then we saw 'The Undeafeated.' We don't even actually know what we're seeing."

Probably wasn't the action flick they were expecting. At the end, a couple came in to sit in the back row and make out, but they left too. So the reporter had no one to interview. [More...]

Reading the comments to the article, this one by someone who was willing to use his name and photo (i.e., not an anonymous comment) struck me:

She's the most unpopular politician in America; she has ZERO chance to be the Republican nominee (which is why she's not running). You'd be hard-pressed to find someone much more right-wing than I am (my politics put me somewhere midway between Patrick Buchanan and David Duke), yet if there were only two candidates on the ballot, Barack Obama and Sarah Palin, and it was a close race, and I lived in a swing state...I'd have to to vote for Obama. And trust me, I take no pleasure in admitting that.

Sarah Palin, so last year. I haven't mentioned her name in 6 months, when I wrote:

I don't really care what Sarah Palin thinks. It's time for the media to stop reporting and analyzing every attempt she makes to insert herself into the national news.

On a brighter note, every time Sarah Palin speaks, she manages to make herself more polarizing and further decreases her chances of getting a sufficient majority of Republican voters to support any future political bid for national office. She is no more electable today than she was in 2008. She will not get her party's nomination for 2012. Why keep feeding her lust for attention?

Why tonight? Probably just boredom. As I wrote in my last post of 2010, summing up the year:

We got a real release from boredom when Sarah Palin showed up in 2008. This most uneducated, unpolished, underbody (my term for someone who is less than a nobody) comes along and rattles our cages good. The half of the country that still had a modicum of common sense left in their brain were able to spring into action, mobilize and tear her to shreds. She was left holding the only costume that didn't have to go back to Saks: the one for the Emperor with no Clothes. She's not nearly as interesting this time around, and since she will never again become a nominee for either one of the two highest offices in the land, laughing at her has become so last year. This year, we can just tune her out. She's just boring now.

And maybe just to let her know her movie flop isn't going unnoticed, in case she gets some crazy idea that she has a future place in national politics.

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    Congratulations gyrfalcon, (5.00 / 1) (#25)
    by Gerald USN Ret on Sun Jul 17, 2011 at 11:48:27 PM EST
    you have the good sense to doubt this strange individual in Orange County that goes to a theater at 12AM to check out a brand new movie and claims (this is the strange part) that the attendance at it at this time is of importance.  This person is deluded to think he has found out something important, and those who cheer his findings need to put on their thinking caps or something and especially look both ways when they cross streets.

    It seems to be just a setup designed to get a desired result.

    First the usual disclaimers.

    1.  Palin will not and should not be President.
    2.  Palin and the messages she brings are a force on the right.
    3.  Palin will increase her personal fortune with her popularity.  Indeed she is a celebrity.

    Now that said, and with the number 2 point above in mind and looking only at this documentary, I read of another person that went later in the weekend, to a theater with the documentary, and found that the theater was half full.  The average age of the people was a little under 50.  No one left the theater early, and in fact and the observer marveled at this, no one left to go to the rest room.  They watched with rapt attention.  
    -- That said I couldn't find that article which I remember was related somehow to the ?peoplesviews.net? or something like that, I looked around just now and easily found this.

    http://pecancorner.blogspot.com/2011/07/more-on-undefeateds-strong-attendance.html

    "Sunday, July 17, 2011
    More on The Undefeated's Strong Attendance and Better-Than-Expected Grosses
    Competing against opening day of the long-awaited final chapter of Harry Potter - which exploded all first day records of any film in history -  "The Undefeated" still filled theaters in most of its markets with audiences who cheered and gave standing ovations for the indie straight-up documentary about Sarah Palin, grossing an average of $5,000 per theater over the weekend through Saturday.

    Harry Klady in Movie City News reports The Undefeated's estimated Friday-only grosses at $2870 per theater (ARC reported today $5000 per theater through Saturday). To understand how The Undefeated's turn out compares, listen to what Klady says about Harry Potter's amazing gross: "Regardless, selling 50% of all available ticket inventory to a movie on more than a dozen screens on any day is a mammoth achievement. Don't think I am undercutting the success of the film by rolling out these numbers. I'm just trying to offer up something that might not be the same 3 paragraphs on this that everyone is writing this morning. A different angle. But 50% is HUGE. Especially now.

    "Over the years, I have developed the habit of checking in with busy urban theaters to see how many shows the big openers are selling out. You rarely see those sell-outs more than an hour in advance of anything but the 1 or 2 prime-time Fri/Sat screenings anymore, even in the most popular theaters."

    Box Office Mojo lists Weekend Grosses for the top movies, along with the number of theaters screening them and the per-theater average gross. It will give you a good perspective on how much, per theater, any film might be expected to make on a given weekend. For example, when Atlas Shrugged opened, it averaged $5,640. This weekend, Winnie the Pooh averaged $3,326, Transformers Dark of the Moon averaged $5,425.

    Box Office Mojo also has a chart listing political documentary grosses since 1982. Here's the link to opening weekend.   Michael Moore's "Capitalism A Love Story"? It grossed $4,623 its opening weekend, back when people still had money to go to the movies.

    So The Undefeated is performing very nicely, no matter whose numbers you compare it to!

    PS One more update:  Here's a great article on Nielson's site called "Beyond Opening Weekend" that may be useful to learn more about how movies earn money for their distributors and the theaters that show them - the most profitable are those that audiences keep going to see long after opening weekend is gone. And The Undefeated appeals to exactly the demographic that can make that happen."
     \\
    That doesn't mean Palin will be President, but it does show that anyone that laughs at her doesn't appreciate her impact on America.

    So According To The Invisible Hand (4.67 / 3) (#10)
    by john horse on Sun Jul 17, 2011 at 08:09:19 AM EST
    of capitalism, the public indicates demand for a product by its purchases.

    Now consider the success of liberal leaning documentaries like "Fahrenheit 9/11" and "An Incovenient Truth" and the failure of rightwing documentaries like "Unconquered".

    Is this because the Left makes more entertaining movies?  Or is it because of the message?  Or is it both?  

    Its amazing that the right extolls the marketplace but when it comes to documentaries they don't seem able to compete.