How To Create A Compelling Blog
The challenge Grantland faces, I think, is to convince readers that even though they might not be familiar with the subject of the piece, and even though it might take a serious chunk of time to read, itís consistently worth the investment. Very, very few publications have that kind of pull: the New Yorker for one kind of audience, the New York Review of Books for another. If Grantland can become the first web-native publication to pull that feat off, itíll be impressive.
As I wrote before, I really really like Simmons' work, but he's not going to produce that type of material, imo. His strengths, as I see them, are apparent in his column at espn.com and in his podcasts. Funny, quick and well paced. I do not think "30 for 30" is all that Simmons thinks it is. And it seems he might be going for a "30 for 30" vibe. In any event, Rosenberg does raise an interesting question - can longer form writing be successful commercially and creatively on the Web? Let's think about that on the flip.
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