There will be several measures taken on Friday evening at the Opening Ceremonies of the 2010 Winter Games to honor the 21 year old luge athlete, Nodar Kumaritashvili.

The President of the IOC, Jacques Rogge and the VANOC Chief Executive Officer, John Furlong, will honor the memory of Mr. Nodar Kumaritashvili during the Ceremony. The Olympic and Canadian Flags will be lowered to half mast, and the audience will also have the opportunity to participate in honoring him.

The Georgian National Olympic Committee (NOC) and its athletes announced this afternoon that they will wear black stripes as they march in the Opening Ceremonies to recognize their teammate’s untimely death. They will also place a black patch on the Georgian flag that will be raised immediately following the parade of athletes.

There have been a lot of injuries during training. Are they pushing these athletes too hard? The weather is still problematic, today it's raining. NBC expects to lose $250 million on its Olympics coverage.

NBC paid $820 million in rights fees for the Vancouver Games. And while the 2006 Winter Games in Turin posted a profit of almost $200 million, the Vancouver Games are projected to lose $200-250 million. Primetime commercials are selling for $500,000 to $600,000. Trusted Olympic advertisers like Johnson & Johnson and Eastman Kodak have