Report: Obama Outspent Hillary 2:1 on Ohio Ads, Still Lost
The University of Wisconsin Advertising project has released an interesting report (pdf)on ad spending in Ohio by the candidates and interest groups supporting them:
Obama outspent Hillary 2 to 1 on ads.
In the high-profile Ohio presidential primary campaign, the campaigns of the two Democratic candidates for president aired over 16,000 spots, spending approximately $6.8 million. Obama outspent Clinton by a margin of nearly two-to-one, with the Illinois Senator spending over $4.4 million to air just over 10,000 spots. Clinton spent $2.3 million and aired just over six thousand spots. Republicans were largely absent in Ohio; neither John McCain nor Mike Huckabee aired a single ad leading up to the Ohio primary.
The SEIU and United Food and Commerical Workers Int'l Union spent $1 million in Ohio on ads for Obama. The 527 group supporting Hillary took spent $80,000. [More...]
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