2010: A Referendum On Governance, Not Messaging
In 2010, political consultants should have a hard time. Why? Because political messaging will be a blip compared to the real issue - the referendum on Democratic governance. As Kos puts it:
Republicans have broken our country, both militarily and economically. If Democrats deliver on their promises and start repairing the damage, the talk of "San Francisco liberal Nancy Pelosi" will be as effective as it has been the last two election cycles. If Democrats fail to deliver, then that will be taken into consideration by the voters, as it should be.
The only messaging issues that matter are the messages the Democrats will need to enact an effective agenda - an agenda that addresses the needs of the country. I believe that agenda is a progressive agenda. And indeed, the country thinks so too. The progressive agenda is now the Centrist agenda. The question now is do Democrats in power believe that too. I think that most do. We will see if that is true.
Speaking for me only
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