FTC Settles DeceptiveWeb-Based Advertising Claim

Maybe you've seen Adteractive's garbage showing up on your computer screen.

The company ran e-mail and Web ads offering free Sony Playstations, laptop computers, and even a $1,000 check, implying that consumers had been selected as secret shoppers and would receive the free gear or cash after they tested the products, the FTC said in court filings.

All, of course, untrue:

In order to get the really good prizes, consumers would have to do things like take out a one-year subscription to satellite TVs, or sign up for CD or DVD deliveries. "In most instances, it is impossible for the consumer to qualify for... free merchandise without spending money," the FTC said.

Given the prevailing Republican philosophy of caveat emptor (roughly translated in conservative-speak as "people who are stupid enough to let themselves be cheated deserve it"), it's surprising that the FTC cares about deceptive advertising. It cared enough to go after Adteractive, settling for $650,000, a sum that sounds large until it's compared to Aderactive's 2005 earnings of $118 million. More promising is Adteractive's claimed acceptance of the FTC's "guidance" on how to use the word 'free'," the meaning of which apparently puzzled Adteractive until now.

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    In the meantime, Bush remains in control. (1.00 / 0) (#3)
    by jimakaPPJ on Sun Dec 02, 2007 at 09:12:58 AM EST
    A bird crashed into the windshield of Joanie I'm A Demo Leftie's car killing the bird and causing her to lose control and steer into on-coming traffic where dozens were killed....

    Prominent Demos have demanded the impeachment of Bush for murder.

    i'm curious jim, (5.00 / 0) (#4)
    by cpinva on Sun Dec 02, 2007 at 06:07:57 PM EST
    have you always suffered from these hallucinations, or was it bush that finally pushed you over the edge?

    people (ok, just me!) want to know!


    It was when the Left convinced me that (1.00 / 0) (#5)
    by jimakaPPJ on Mon Dec 03, 2007 at 08:45:11 AM EST
    Rove caused Katrina.... that I suddenly realized that everything was Rove's fault, all under the control of the evileeeeeeee Bush.

    (Maximum sarcasm alert.)



    "All, of course, untrue." Of course. (none / 0) (#1)
    by Mark To on Sat Dec 01, 2007 at 07:01:48 PM EST
    "$650,000, a sum that sounds large"

    Yes, it does sound large. How embarrassingly stupid I am to think it's large.

    So basically, someone gets an e-mail or clicks on a banner thinking they'll get a free Playstation. That takes them to a page where they click around and find out, d'oh, it's a scam, you have to pay money. They leave.

    Thirty seconds of their life was wasted. Thirty irreplaceable seconds during which they could have been playing with their precious newborn baby, Bambi Amberleigh (named after her two sweet grandmothers).

    Yes, the death penalty is the only just sanction for these scum.

    agreed! (none / 0) (#2)
    by cpinva on Sun Dec 02, 2007 at 03:23:22 AM EST
    Yes, the death penalty is the only just sanction for these scum.

    they should be hung, drawn and quartered, pulsating bloody entrails ripped out of them while still alive, and burned before their eyes, all in the public square. their parts placed on stakes, posted at the 4 corners of the city, to be pecked to bone by vultures, as a warning to other scammers.

    their servers and pc's should be crushed to dust, in public, by a giant asphalt roller, the bits scattered to the winds.

    sell tickets, to raise money "for the children".

    damn, i think i'm excited!