Dave Hamilton, co-publisher of an Apple news Web site called the Mac Observer, said most of the functions Jobs displayed are available on other products.

"I'd say about 80 percent of the features that were talked about today are available on a Treo," he said, "but Jobs is so good at standing on a stage and making you think he invented it."

Still, Hamilton said he'd trade in his Treo smart phone, made by Palm, "on day one" of the iPhone's release. Typically, he said, Apple makes a user interface that is so simple that "you don't have to wonder what your device can do."

On the other hand, the Apple TV announced today at $299 will be out in February and that I'd wait in line for.

The Apple TV syncs with iTunes just like an iPod, storing the data on an internal hard drive. It can also stream audio and video directly from the internet or from computers in a local network.