The Paranoid Style: Jungle Fever?
Greg Sargent writes about a new GOP Corker ad in the Tennessee Senate race:
Okay, so Election Central has just obtained a radio ad which you've got to hear: It actually has what sound like tom-tom drums playing in the background every time the ad talks about Dem Harold Ford, Jr. The ad -- which says it was paid for by the campaign of GOP Senate candidate Bob Corker -- can be heard right here.
I listened and can't say that I am hearing what Greg is hearing. But maybe this copy is not a good one. See why I say so on the flip.
Greg cites a discussion by a radio station manager and two DJs regarding the ad:
Bill Lockhart, the program director for WGOW, confirmed the authenticity of the ad and that it's running on the station. "They're freaking jungle-drums," Lockhart tells us. "It's racist -- it tries to conjure up deep, dark African moods. Yeah, it's overtly racial."
. . . We contacted WGOW radio to ask about the ad after reader C.C. wrote in telling us that he'd overheard two local talk show hosts discussing the ad:This morning about 6:45 I'm getting ready for work and have the radio tuned to the local mega talk station. The hosts are talking about the heat that the Corker/RNC ads are picking up, but are pretty neutral on them themselves, suggesting that the ruckus--and the suggestions of racism--are overblown. They're going through some callers, when one says, "That's nothing. Have you heard the jungle drums on the radio ad?"... So they play it, and, sure enough, the caller's right. Soaring music underneath the copy when discussing Corker's merits, jungle-like drumming when cutting to Ford's demerits. The hosts were stone-silent when it finished, until one whistled, and said, "Damn." They both agreed that the drumming--and the intent--was obvious.
So maybe the copy I am hearing is not a good one. It is not obvious to me -- I can barely hear the drumming at all.
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