Lakoff and Negative Branding
The right wing has worked for decades to alter the meanings of concepts that define our way of life. The Bush administration's distortions of language are a culmination of these efforts. To restore the meaning of values such as respect for the rule of law and reverence for human life, we all must do our part. We have many strong progressive leaders who are working to reclaim these concepts, but, as in the election at hand, they can succeed only when we are all fully engaged in this struggle.
Fair enough. Nothing to quarrel with there. Now let's consider what Lakoff specifically proposes.
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