Corporations Monitoring Blogs for Buzz
This software program sounds a little scary.....
For companies like ConAgra, the individual opinions blasted out in cyberspace are becoming an increasingly powerful force. Together, they form the fabric of online word of mouth that can determine the hottest new product, make or break a TV show, or set off a customer revolt. Eager to tap into the buzz, a growing number of companies are turning to sophisticated new technologies that track what's said on Internet social networks, blogs, message boards, product review sites, "listservs" -- wherever people congregate publicly online.
The companies are very interested in what commenters on blogs and message boards have to say:
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