Kobe Bryant Regains Nike Endorsements
The L.A. Times reports that Kobe Bryant's "star is rising" again. He has regained his Nike endorsements.
So last week's ad represented something more than just a sleek pitch for sneakers. With its striking approach -- as if Bryant were facing his detractors, at least in basketball terms -- marketing experts say it was a canny means of testing the waters of public opinion, if not a first step in rebuilding the player's image.
"I think enough time has passed," said Doug Shabelman, senior vice president of Burns Entertainment & Sports Marketing in Evanston, Ill. "And the way they used him in the ad - it's a muted advertisement. It's quiet, calm."
The Colorado Coalition Against Sexual Assault objects. I think it's appropriate. Kobe was never convicted of a crime and the accuser's story had more holes than swiss cheese. He should not be penalized any more. The accuser got her money in the civil action, why shouldn't he get his? At least he works for it.
More on the Nike endorsement here.
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