"STEP 1 A new Drudge-dependent gossip (Ben Smith) at a new substance-free political rag (The Politico)--or some rightwing talkradio host (Rush Limbaugh) or some credibility-bereft right-wing blogger (a Michelle Malkin)--seizes on some petty, manufactured incident to fuel clichéd caricatures of Democratic candidates.

STEP 2 The old right-wing gossip (Drudge) employs his old, substance-free political rag (The Drudge Report) to amplify the inane caricatures.

STEP 3 National media outlets, such as AP and CNN, whose world is ruled by Drudge, take note of and begin "analyzing" the "political implications" of the gossip, thus transforming it into "news stories."

STEP 4 Our Serious Beltway Journalists and Political Analysts--in the Haircut Case, Tim Russert and Brian Williams and Adam Nagourney and the very serious and smart Substantive Journalists at The New Republic--mindlessly repeat all of it, thereby solidifying it as transparent conventional wisdom.

STEP 5 When called upon to justify their endless reporting over such petty and pointless Drudge-generated matters, these "journalists" cite Steps 1-4 as "proof" that "the people" care about these stories, even though the "evidence" consists of nothing other than their own flocklike chirping"